THE RETENTION PLAYBOOK
A practical guide to why clients quietly leave and how to make continuation feel the obvious next step.
Founders running ongoing offers, programs, or services where clients are supposed to stay for a while. If people finish a container and do not clearly move into the next phase, if renewals feel awkward or unpredictable, or if you keep selling new clients just to replace the ones who leave, this is for you.
What this is
This is not for product based businesses, one-off projects, or anything where there is no real concept of renewal. It is not for people who want scripts, funnels, or sales tricks. If you are not actually managing ongoing client relationships or are not willing to look at how you run them, this will not be useful.