Privacy policy

Effective as of October 2025
Ashley Tronson | Echo Lake Co, LLC
Website: www.ashleytronson.com
Contact: info@ashleytronson.com

1. Introduction

This Privacy Policy explains how Ashley Tronson and Echo Lake Co, LLC (“we,” “us,” or “our”) collect, use, and protect your personal information when you visit our website, make a purchase, or interact with our services.

By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

We collect the following types of information:

Personal Information You Provide:
When you make a purchase, fill out a form, or subscribe to our Substack or newsletter, we may collect:

  • Name, email address, phone number, and billing details

  • Business name and website

  • Any information you choose to share during consultations or contact forms

Automatically Collected Information:
When you browse our website, we may automatically collect:

  • IP address, browser type, and device information

  • Date/time of visits and pages viewed

  • Website traffic and engagement analytics (via Squarespace, Google Analytics, or similar tools)

Payment Information:
Payments are securely processed through Stripe. We do not directly store or access your full credit card details. Stripe’s own privacy policy governs the use of your payment data.

3. How We Use Your Information

We use your information to:

  • Provide and improve our services and website

  • Process payments and deliver purchased products or consultations

  • Communicate with you about your account, services, or upcoming offers

  • Send newsletters, marketing emails, and educational content (with your consent)

  • Comply with legal or contractual obligations

4. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. Cookies may track your preferences, login sessions, and engagement with our content.

You can disable cookies in your browser settings, but certain parts of our website may not function properly if you do.

5. How We Share Your Information

We do not sell, rent, or trade your personal information.
We may share limited information with trusted third parties who help us operate our business, including:

  • Payment processors (Stripe)

  • Website platforms (Squarespace, Substack)

  • Email marketing providers (Substack, ConvertKit, or similar)

  • Analytics services (Google Analytics)

These providers are only given the information necessary to perform their specific tasks and are required to maintain confidentiality.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction.
However, no system is entirely secure, and you acknowledge that you share information at your own risk.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal information

  • Opt out of marketing communications

  • Withdraw consent for data processing

To exercise these rights, contact info@ashleytronson.com.

If you are located in the European Union or United Kingdom, you may also have rights under the GDPR, including the right to lodge a complaint with your data protection authority.

9. Third-Party Links

Our website may link to external websites. We are not responsible for their privacy practices or content. Review their policies before sharing any personal data with them.

10. Children’s Privacy

We do not knowingly collect or store information from anyone under the age of 18. If we learn that we have inadvertently collected such information, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically. All changes will be posted on this page with an updated effective date. Continued use of our website indicates acceptance of the revised policy.

12. Contact Information

If you have questions about this Privacy Policy or your personal data, contact:
Ashley Tronson
Echo Lake Co, LLC
info@ashleytronson.com